No matter how big or small your business is or what industry your company falls under, a website is necessary to be seen and heard in today’s competitive world. Digital marketing is the go-to way to advertise and market to new and existing customers.

A strong and established online presence will give you an edge over the competition, find new business, better manage existing customers, and ultimately make you more money. Plus, it’s easier than ever to create a website. There are many tools to help you, including a pool of talented freelancers at JobITechs that you can hire to do all the work for you.

Six Reasons to Have a Website for Your Company

If you’re still wondering, does my business need a website? The answer is Y-E-S! Here are the most important reasons why your company needs a website and how you can make it happen.

1. Increase Visibility

Most people looking for a product or service will search online before looking elsewhere. Yet, only 71% of businesses have a website. So, how will anyone know where to find you if you’re not in the rankings? In today’s digital age, an online presence is essential for any business, large or small. An up-to-date website allows you to establish your company digitally, making it easier for customers to find you online and connect with you more effectively.

2. Reach a Wider Audience

Reach a wider audience than ever before with traditional marketing channels. A quality-built website with solid SEO keyword utilization, links to social media, and other important information about your business will help you reach a global audience, allowing you to grow outside your local community. What does that mean? More customers and more sales.

3. Establish Credibility

A well-designed and professional-looking website can boost your business to the next level in credibility and legitimacy. It demonstrates that you’re dedicated to your business and invested in providing customers with a quality experience.

4. Showcase Products and Services

Having a website for your small business allows you to create and manage a virtual store where you can showcase and sell your products and services. From t-shirts to yoga classes, you can offer just about anything, from physical products to a wide range of services. Plus, a website is always accessible, unlike a physical store or office with limited hours. This allows potential customers to learn more about your products and services anytime.

5. Improve Customer Service

Another huge reason why having a website is so important is customer service. An informative and helpful website can be an excellent tool for customers and business owners by providing access to information about products and services, answering frequently asked questions, and allowing them to get in touch with the business quickly and easily.

6. Marketing and Analytics

And, of course, how will you collect the most accurate marketing analytics without a digital platform? A website can help you gather essential customer data, such as their preferences, behaviors, and demographics. Then, you can use this information to improve your products or services and effectively target your marketing efforts.

What’s Involved in Creating a Small Business Website

Sure. Having a website for your brand sounds like a great idea, but what does it entail, and how complicated (and time-consuming) is it? Here’s what you should do when developing a small business website:

• Choose and acquire a domain name that is relevant and easy to remember.
• Gather digital assets, including product photos, videos, written copy, and other content.
• Find the best website host with dependable support, such as WordPress or GoDaddy.
• Research e-commerce platforms and choose the best one for your business, such as Shopify or Wix.
• Create an easy-to-navigate user experience allowing visitors to browse your business site seamlessly.
• Optimize your entire website for search engines, including product and page descriptions.
• Continually manage and update your website and link to all social media and other online platforms.

Build Your Business Website with JobITechs

A website is essential for businesses of all sizes. Building your own website may seem complex and time-consuming while simultaneously running a small business, but there is good news — you don’t have to be a computer whiz to learn how to set up and manage a website. There are numerous user-friendly website builders, tutorials, and other great resources that you can utilize to build a website yourself.

However, if you’d rather leave it to the professionals or need a little extra help, JobITechs freelancers are on deck and ready to build you a website, provide graphic design services for your assets library, and optimize SEO, among many other services.